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Jeans in Genes” It’s our passion to create a pair of jeans with premium denim, finest Italian threads, specially crafted metal work and made on modern machines.
Superior Quality Jeans Brand for those who understand and love denim.
Company’s mission has always been to offer prestigious products for this region meeting the global standards.
We served European cliental for a decade and established complete denim brand for Pakistan.
Jeans company offers dress code with an authentic vintage soul. Its traditional look combines playful spirit with striking quality. As time passes this garment should become even more unique and evolve with the wearer. The end result is one that is natural and authentic as you. Attention to detail is the key to create finest garment. Therefore each jean has quality and durability as the upmost importance.